Encouraging stats on mobile gaming

With the decrease in mobile gaming community greystripe has released few stats that are encouraging for the game developers. Although the industry is facing slump in term of sales and pricing of new games. Greystripe is a leading ad-supported content distributor with over 65 million mobile game downloads to date. Here are few details by Phil Barrett

1. Average worldwide clickthrough rate for ads on the Greystripe mobile ad network is a remarkable 10.1%. This is around 6 times higher than average mobile banner ad programs
2. 47% of mobile gamers are between the age of 18-24. That number jumps to 75% when you look at 18-34
3. Men and women are pretty equally split in terms of usage (60/40)
4. 51% of gamers are the primary purchase decision makers in the household (although no word on whether living in your parents basement counts as a separate household or not)
5. Favorite types of mobile games (in order): Puzzles, Action, Arcade, Adventure, Mobile-Pets

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